While I have been working in the fashion industry since 1987, I have seen a lot of examples in problem-solving in fashion design and production. There is always an end goal that is getting the garment to the seller, to market. The completion of a garment is not always as simple as it looks. Yes, it all starts with an idea but it ends with hard work form a team of experts to successfully bring the garment to market.
Problem #1 – The flat sketch does not work. Many young or inexperienced designers see the front and back of their style on a flat but some do not consider the marriage between the front and the back, the trim or the shape of that flat as it relates to the human form.
This is part of the reason 3D design can enhance the flat design and allow the designer to work out the construction problems and shape esthetic. Allow a design to be constructed on a 3D avatar is a new idea. Many designers default to the Flat. As I have seen first hand working with many design companies over the years the flat design can often be miss interpreted and most often the factory making the garment will not ask questions. If it looks like a horse, then it’s a horse is often the mentality at the factory level. Often designers get samples back that have to be rejected or make the designer go back and re-design the flat sketch in order to make the design more comprehensible.
With 3D design, it is an in-depth look at all sides of the garment. parts of the pattern are already worked out and parts of the construction an easy to see. However, this will also take the designer on a journey to either rely on 3D design experts or to take the time to train themselves in 3D technology. Many innovative companies have already invested in the design training for various 3D programs from Optitex 3D, CLO3D to Browzwear. There will be more programs popping up all over the globe as 3D technology is rapidly replacing elements of workflow now and in the future.
Problem #2 – The fit element in fashion design is often the cause if low sales and communication flow. The number of fit samples can and has been greatly reduced with the use of 3D for fit.
Accurately sized avatars are in high demand. Recently the biggest part of Alvanon 2018 growth in sales is the use of their 3D avatars. Having the correct industry standard sized avatar to drape on in your 3D workspace is crucial to pattern making technology and to fit expression. Now that Alvanon has taken up the challenge their business has grown exponentially. These avatars are in high demand as the goal is for the 3D simulations to be as close as the real customer as possible. Fit communication can be standardized when all parties are using the same form. It will also cut down fit time and allow communication of changes to be better understood internationally.