Dorelle McPherson’s experience in fashion includes Technical Design for companies such as Calvin Klein, Gap, and Halston. Working for these companies gave her an opportunity to develop extensive computer technical design skills, Design Concepts, and Implementation, textile manipulation, illustration and presentation skills.
In 1996 Dorelle drew on her business savvy to become the co-owner of an NYC, East Village vintage shop. The retail ownership experience lasted 2 years.
From 1999 until current Dorelle has used her fashion design and patternmaking skill to journey into the field of Technical design.
In love with the marketing side of the business, she began utilizing her marketing and fashion experience and Marketing degree. Dorelle McPherson began by producing fashion shows and styling shows behind the scenes. She created Shyne PR & Productions and managed it to be a full-service Fashion Company. Combining Public Relations and Talent Management, Show Production and Event Planning, a new definition to the term full-service.
Now named FOTH Media – The firm specializes in freelance public relations for fashion designers, talent management and acts as a booking agency for Photographers, Make-up Artist, Entertainers, and Models. FOTH Media also coordinates music and fashion-related shows and promotional events, promotional design, sales management, product promotions, and sponsorship for afore special events.
- Technical Design Manager: Li & Fung (Oxford Swim)
F.O.T.H Media – Front of the House MediaTalent Manager, Publicist
Fashion Institute of TechnologyBS Degree: Advertising & Marketing
Fashion Institute of Technology: AAS Fashion Design